Tired of spending money in SEO campaign? Well, this problem is faced by man business owner. SEO takes a lot of time to show results. If you want quick leads you can choose PPC as your primary digital marketing tool. Are these leads relevant? Relevant leads depends on a relevant PPC management company. If you are looking PPC services in India then make sure you hire a PPC company that can bring you relevant leads resulting higher revenue. There are two factor that can give you relevant leads. They are - 1. Targeting proper demographic location - location is a major factor of a PPC campaign. Targeting relevant location can give you relevant leads. Let say if you are selling raincoats and displaying ad in north eastern states. This will give you better results than targeting your ad in north western states. 2. Targeting relevant age group - age group matters a lot. Let say, if you selling condoms so you may display your ad to people with the age group of 18